In the above propaganda posters, fear is used. Both poster play on the fear of Nazi's. The first shows the Bible being stabbed by someone wearing the Nazi emblem. To Americans at that time it would be viewed as vile. The second poster plays on the fears of Nazi's coming for children. 'Buy War Bonds' because if you don't Nazi's will kill your children. That is basically what it's saying.
These contemporary advertisements also use fear to get your attention. All three deal with something horrible. Cancer and death are the main ideals. There are many anti-smoking ads that deal with the fear of getting lung cancer and dieing. Advertisers know it works. The last poster also ties in the tragedy of 9/11 and how cigarettes have killed more people than the 9/11 attack.
